What type of business benefits from beautification?
Whether you own or operate a professional or medical building, car dealership, retail store, restaurant or a block of offices, curb appeal matters. If you have people visiting your place of business, you need it to be inviting. Clean and well-kept landscaping makes a customer feel confident about doing business there. Think about how you feel when you encounter a neglected or run-down property, in some cases, you might even be deterred from entering.
A positive image of your business will appeal to prospective and current customers. By maintaining your property, you encourage neighboring businesses to do the same and enhance the overall vitality of the community.
Time, money and resources will factor into your beautification decisions, but working with a professional landscaper can address those concerns. Together you can discuss property maintenance and what are the best hard/soft landscaping choices for your business.
Does your space need a makeover?
A great place to start is to assess your current situation and tackle easy things first. Use this checklist to assess where you’re at:
- Is your outdoor signage clean, in good repair and easy to read from the street?
- Is paint faded or peeling? (survey the entire exterior, even fencing and parking lot lines)
- Is the exterior clean? An annual pressure washing of siding, outside furnishings, windows and walkways is a must. Pick up litter and debris.
- Is the entryway well lit?
- Do you have curb appeal? Think welcome mats, flowers, greenery, sandwich boards – what is going to attract the eye of your prospective customer?
Safety & Accessibility
- If the entrance is on the side of the building can people easily find it? A good landscaper can create walkways from the parking lot directly to the door and use shrubs and solar lights to highlight the path.
- Even if you’re not open at night, your property needs lighting. Night lighting deters criminal activity and cars that drive by your building will notice you. Advances in technology can make this affordable, think motion lights and LED’s. A professional maintenance crew like Landscape Plus can install and maintain lighting packages to suit your property.
Warm & Welcoming
- Planters offer versatility. Landscape Plus offers packages that include seasonal updates.
- Flowers are the go-to for bright curb appeal. Fresh and friendly! If watering is a problem, your landscaper can recommend and install low maintenance drought-friendly varieties.
- Incorporate trees, they are good for the environment and native plants are sustainable. They can be added into a small area and brighten up a dull parking lot.
Above & Beyond
- If you have space, add an outdoor seating area. Seniors or mothers with strollers will particularly enjoy this addition.
- Provide proper bins for trash and recycling.
- In the summer, pet owners appreciate a small area with bowls of fresh water for their dogs.
Hiring a professional landscape and commercial maintenance crew to take care of your property all year round will ensure that what is happening on the outside is as efficient as the business you do on the inside. Your landscape will reflect your values, community consciousness and professionalism.
Did you know?
You can get marketing mileage out of a beautiful business frontage. Use photographs in your social media and on the website. Sustainable materials and use of native plants are things that a smart business can include when promoting their values and environmental consciousness.